Rugby !

from an interview with BBH Sport founder Lawrence Dallaglio

So what lessons should marketers listen to when considering using sport to build their brands?

- First, to talk to a fan, you have to act like a fan. Your customers are passionate about sport, and brands need to find an authentic role. The key is always to demonstrate knowledge and insight – you have to communicate credibly and do it at the right moment. We chose Charles Dance to front the 'Team Talk' film, as his appeal extended beyond rugby fans and into the 'big eventers' we had already identified. Charles is also a huge rugby fan, so he spoke with real conviction and authenticity.

http://www.marketingmagazine.co.uk/article/1364435/lawrence-dallaglio-sport-transform-brands-

remember :
http://aboutactorcharlesdance.blogspot.fr/2014/02/charles-is-in-men-united-team.html
http://aboutactorcharlesdance.blogspot.fr/2014/08/a-promo-for-rugby-world-cup.html
http://aboutactorcharlesdance.blogspot.fr/2014/09/behind-scenes-of-rugby-world-cup-2015.html

Rugby World Cup 2015 - Team Talk Advert
https://www.youtube.com/watch?v=bl9ahNhH3Cc&feature=youtu.be