The ad features veteran British actor Charles Dance, who plays Tywin Lannister in Game of Thrones, delivering a monologue about NZ Post services in a hipster barbershop.
But posties say that, with up to 300 jobs being axed this year, and 100 next year, the ad is in poor taste.
.....
NZ Post chose Dance, rather than a local star, because he would make Kiwis "sit up in their chairs".
"We were looking for somebody who had a presence and a character that would really project through a TV advert and would help the audience sit forward and take notice of the message.
"We had a great idea of a script and we put it in front of Charles Dance and he said, 'When can I do it?' He was very excited about the way the story was put together through the ad and wanted to be part of it."
Pugh said he had received compliments on the ad from NZ Post staff who were not being laid off.
"I've had a lot of feedback over the last week or so that staff actually feel quite proud of the ad."
http://www.stuff.co.nz/business/better-business/69225158/extravagant-nz-post-ad-criticised-as-a-kick-in-the-guts-for-posties
But posties say that, with up to 300 jobs being axed this year, and 100 next year, the ad is in poor taste.
.....
NZ Post chose Dance, rather than a local star, because he would make Kiwis "sit up in their chairs".
"We were looking for somebody who had a presence and a character that would really project through a TV advert and would help the audience sit forward and take notice of the message.
"We had a great idea of a script and we put it in front of Charles Dance and he said, 'When can I do it?' He was very excited about the way the story was put together through the ad and wanted to be part of it."
Pugh said he had received compliments on the ad from NZ Post staff who were not being laid off.
"I've had a lot of feedback over the last week or so that staff actually feel quite proud of the ad."
http://www.stuff.co.nz/business/better-business/69225158/extravagant-nz-post-ad-criticised-as-a-kick-in-the-guts-for-posties
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